The episode
Tell Your Story
A professionally produced podcast episode designed to showcase your institution, programs, people, and opportunities.
Engagement Service
Promote your programs where students are listening.
For colleges, universities, and trade schools, gaining direct access to students has become hard. Record your story on SpringPath “The Podcast” and share it directly with students — one meaningful view at a time.
Activate your audience
Reach Students Based on What They’re Looking For
SpringPath students tell us what matters to them — including where they want to study, programs and degrees they’re interested in, athletics, school type, and more. When your institution matches those preferences, we proactively recommend your podcast content to the student and their family, creating a more relevant connection between what they’re looking for and what you offer.
What you get
The audience
Activate Your Audience
Your episode is matched and promoted to students and families based on stated preferences for geography, programs, degree pathways, athletics, and more.
The metrics
Measure Engagement
Track campaign performance including audience reach, content engagement, student connections, and other key campaign metrics.
The host
Mike Cardinal sits down with your team.
The same host families already see on the episode — Mike works with your guest prior to recording the episode, to discover topics and questions that best highlight your school and the uniqueness of your programs. The more unique your message, the better-quality student will reach out to you!
Podcast-driven engagement
Students will connect with you!
Throughout your campaign, SpringPath helps your school connect with students and families based on the interests and preferences they voluntarily share — including geography, programs, degree pathways, athletics, and more.
On average, 72% of podcast views come from registered, opted-in SpringPath users.
These students and families have created a SpringPath account, shared their preferences, and opted in to allow their information to be shared with participating institutions when they engage with relevant content.
That means your campaign doesn’t just generate views — it creates permission-based connections with students and families who are actively exploring their next step.
What is the cost?
What you already know about this industries’ viewers
You are not a guest on a celebrity podcast show with millions of viewers that follow the show year after year. You have access to the specific audience for 10-12months, then they are gone! They all graduate, which is great, its what we want, but then we have to start all over again getting the next generation of high school juniors viewing your content. We do charge a fee for podcast content creation and targeted promotion of your episodes. It is cost effective, and your investment is how we keep the “Ask SpringPath” app free for all students and families to use. It’s a win-win for everyone.